"Vico Belledonne a Chiaia" is one of the last streets of Naples that brings with it a history linked to its inhabitants that still fascinates us.

Once in the company of streets such as "Vico Belliuomini" and "Vico Bei Fiori e Belledonne" now decayed, "Vico Belledonne a Chiaia" was born in the '600 where it was a village of modest size with several buildings noble with large gardens overlooking the sea. Several legends tell how, with its name, the alley wants to tell the wonderful stories of love and passion of the women who populated it, and dreamy sighs of lovers as suggested by the nearby "Vico dei Sospiri".

After 400 years we are happy to open our first store in this street where they used to come celebrated the love and beauty, in the heart of the district of Chiaia that still today continues to be a place meeting and teeming meetings traditionally associated with worldly life.